5 Reasons Racing In The Mexican Desert Is Like Running a Business

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Summary below! This is me freestyle, without notes or prompter.

As I go through life I’m always trying to take inspiration for my business from other industries. Recently I got to spend 3 days racing across the Mexican desert driving 85mph in $130K machines… it’s was crazy fun, but I also got reminded of some great business lessons.

1) Have a lead
2) Have a co-pilot
3) Keep it simple
4) Build a team
5) Scare yourself

It may sound trivial but so many entrepreneurs miss these points and I honestly believe they’re the building blocks to creating a huge meaningful company.

Be sure to watch the full video to see a highlight reel of our trip on the Wide Open Baja.


Dan Martell is an award-winning Canadian entrepreneur and founder of Clarity, a venture backed startup that makes it easy to connect with top business minds over the phone. He previously co-founded Flowtown, a San Francisco based social marketing product which raised funding, grew to over 50,000 small business customers and was eventually acquired by Demandforce in 2011. In 2012 he was named Canada’s top angel investor having completed over 33 investments with companies like Udemy, Intercom and Unbounce. He believes “you can only keep what you give away” and is heavily involved in many charitable organizations & community events.


Jason Hamilton-Mascioli says:

"Do something that scares you" — worked every time in my life and leaves me wanting to be scared more!

Corey Shuman says:

Hi Dan, that sounds like an awesome experience, and great advice as well! So you ran the full Baja 1000? That's amazing! I'd love to do the 500 in stock bug class one day.

Dan Martell says:

+Jayson Gaignard it definitely didn't suck 🙂


Jayson Gaignard says:

Sounds like you had an awesome time my friend! Great lessons shared…

Rejean Martin Martin says:

+Dan Martell Great video! There are so many examples of life experiences I can relate to business, and like you mentioned sports being one of them. I started my first business at 19 while at Université de Moncton and quickly realized that like when I played elite hockey, the success of our company depended a lot on my team's attitude. I played with many organisations where the team atmosphere was awful and of course it affected the way we performed no matter how much skill we had on our team. The same applies in business right? That`s when I turned most of my focus on creating a enjoyable environment for our employees and ensure that I had a team that worked well together in order to deliver a better service to our customers.

therealcmcguire says:

You said the leads name was Oscar in the email -_- lol

Ameer Rosic says:

+Dan Martell Most underrated aspect of business is a dream team 😉  Awesome vid…

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